# Surya Gupta **Senior Product Designer** Bangalore, India · Open to Remote (Worldwide) leo.surya.gupta@gmail.com · +91-9554773322 · suryagupta.in --- ## Summary Senior Product Designer with 8 years of experience designing complex product systems — from permission architectures and governance models to transactional communication systems and AI-powered workflows. Engineer by training, designer by practice. I bring technical depth to design decisions and operate across the full product lifecycle: research, PRD authorship, interaction design, developer handoff, and tooling. Currently at Toddle, where I use Claude daily to augment research, documentation, and spec authoring — compressing weeks of work into structured sprints. Looking for a remote Sr. Product Designer role at a B2C company where design has a direct, measurable effect on people's lives. --- ## Experience ### Toddle · Senior Product Designer **2021 – Present · Remote · EdTech LMS for international IB schools** **Notification System Redesign (2023–2025)** - Led the complete redesign of Toddle's notification system — sole designer across all 6 phases over 2 years - Diagnosed an 83% unread rate (8.26M of 9.93M notifications unread in 45 days) and traced it to two root causes: no omnipresent entry point and 8-second redirect latency destroying user trust - Designed a global header entry point, four-tab panel (All / Important / Unread / Mentions), and three-tier state model (Unseen → Seen → Read) replacing the flat, undifferentiated system - Catalogued 285 notification types across 24 modules; established shared copy framework governing all future notification writing - Resolved redirect latency at the architecture level (direct hyperlinks replacing layered entity-loading) — target: sub-1-second from 8+ seconds - Delivered Admin Notification Manager enabling school-level governance; first 10 schools onboarded at launch **Email Design System — 26 Modules, ~500 Emails (2026)** - Led the first systematic overhaul of Toddle's transactional email system as the sole designer, researcher, spec author, and tooling builder - Designed specifications for ~500 email triggers across 26 modules serving 4 distinct personas (teachers, families, students, administrators) - Core insight: the inbox preview (sender + subject + pre-header) is the primary decision surface — not the opened email. Redesigned every email from the triage moment forward - Built a reusable email design system (7 reference files) and a React Email preview application for instant pixel-accurate template review - Identified and escalated a live production subject line bug (PLANNG09) discovered mid-audit - 56,940 Progress Report emails confirmed sent — the number that moved the module up the priority queue **Calendar 2.0 System Redesign (2026)** - Designed the complete Calendar 2.0 architecture — 90+ screens, 22 design sections, 4 PRDs - Conducted a self-initiated system audit identifying 10 confirmed problems and 13 capability gaps — became the master prioritisation document for the feature roadmap - Resolved a critical silent-failure bug affecting every multi-programme school globally (events created for other schools disappeared without notification) - Designed district-level governance model (Draft → Publish → Push) enabling a district admin to update 40 schools in 3 actions — previously required contacting each school individually - Designed hierarchical video meeting permissions (5-step authorization algorithm, 9 permission-combination test cases) replacing a creator-only model that was operationally blocking schools running daily online classes - Operated simultaneously as Product Designer, Product Manager, Strategist, and Technical Communicator **Behaviour Management Module (2024–2026)** - Designed Toddle's pastoral care system from scratch — shipped to 28 beta schools across 12+ countries in August 2024 - Resolved the #1 adoption blocker: schools refused to enable the module because behaviour incidents were visible to all administrators (IT, finance, librarians). Rebuilt the permission model on RnP architecture - Designed the "indirect access ≠ notification" principle that eliminated coordinator notification noise — coordinators were muting the app within a week of the RnP migration - Shipped AI-generated behaviour summaries on student profiles on day one of beta — first AI feature in Toddle's core product - Conducted 9-competitor analysis across 60+ functional dimensions using AI-augmented research; identified 6 market gaps now core to the roadmap - Authored the Point System PRD: 14 sections, 7 open decisions surfaced before engineering started --- ### BetterPlace · Product Designer **2021 · Bangalore · HR Tech — Blue-collar workforce platform** - Led redesign of the HRMS platform from a managed service to a fully self-service SaaS product - Reduced worker onboarding and verification time from 20 minutes to 3 minutes through flow redesign and progressive disclosure - Built the product design system from scratch — typography, colour, iconography, and component library — adopted across 4 product teams (Hire, Onboard, Verify, Attend) - Designed for zero digital literacy constraints: users were often first-time smartphone users unfamiliar with English interfaces — the hardest accessibility constraint in consumer design --- ### Adrosonic · Designer → Design Lead **July 2017 – February 2021 · Pune · Product and design studio** - Delivered end-to-end design for 14 global clients — requirements, research, strategy, wireframing, visual design, and stakeholder presentation - Designed and strategised digital systems for 3 Tata Trusts civic and social impact projects - Introduced design-centric process changes to the agile scrum — establishing design reviews and critique cycles that hadn't previously existed - Rebuilt the company's brand and website; collaborated with marketing and sales on go-to-market positioning - Progressed from junior designer to leading client relationships and design direction over 3.5 years --- ## Skills **Design:** Figma, interaction design, UX research, design systems, information architecture, visual design, prototyping, mobile design (iOS/Android), developer handoff **Product:** PRD authorship, problem framing, competitive research, prioritisation, roadmapping, system audits, KT documentation **Technical:** React (working knowledge), HTML/CSS, React Email, permissions and governance systems, notification system architecture, transactional email systems **AI:** Claude (daily — workflow automation, PRD authoring, research synthesis, documentation), prompt engineering, AI-augmented design workflows **Tools:** Figma, FigJam, Miro, Adobe Creative Suite, Jira, ClickUp, Coda, Balsamiq --- ## Education **B.Tech, Information Technology** Bharati Vidyapeeth University, College of Engineering, Pune · 2013–2017 --- ## Recognition **Pune Digital Hackathon** — Top 5 out of 300 selected teams in Maharashtra **College Design Lead** — Led all design for fests, clubs, and the official college website **Entrepreneurship Development Cell** — Founding member **Google Code Jam** — Participated 2015, 2016 --- *Portfolio: suryagupta.in · Available for remote roles worldwide*