About Surya

Engineer.
Designer.
Human.

I grew up in Kanpur, studied IT in Pune, and started as a software engineer. The hardest problems aren't technical — they're human. Eight years later I design systems that serve real people: blue-collar workers who've never touched a smartphone, teachers managing students across 12 countries, coordinators trying to govern 40 schools at once.

Surya on a mountain summit, silhouetted against the sun

On a ridge somewhere cold and worth it

The journey

Toddle

Dec 2022 — Present

Senior Product Designer

Designed notification infrastructure, email communication layer, calendar architecture, and behaviour management for IB schools worldwide. Operated simultaneously as designer, PM, and technical communicator — because the problems demanded it. Introduced AI-augmented workflows that changed what one designer can produce alone.

EdTech LMS 28 countries System design AI-augmented

BetterPlace

2021

Product Designer

Designed for India's blue-collar workforce — 400 million potential users, many of whom had never used a smartphone. Onboarding: 20 min → 3 min. Built the design system from scratch across 4 product teams. Zero digital literacy as a design constraint is the hardest and most honest test of any interface.

HR Tech Zero digital literacy Design system

Adrosonic

2017 — 2021

Designer → Design Lead

First job. Walked in as a software engineer. 14 global clients, 3 Tata Trusts projects, company rebrand, scrum process redesign. Started junior, led client relationships 3.5 years later. Learned design by doing — the only way that actually works.

Design studio 14 global clients Tata Trusts
How I think

Six principles that show up in everything I build.

01

Systems over screens

A screen is a symptom. The architecture — permissions, data flow, governance — is the real design surface. I start there, before opening Figma.

02

Design for the forgotten user

The most important person in any system is the one it wasn't designed for. Blue-collar workers. Families with three kids on the same platform. That's where the real work is.

03

Honest over aspirational

A reliable next-morning sync beats a real-time promise that sometimes fails. I'd rather commit to less and deliver it than overpromise and damage trust.

04

Build things that outlast you

Documentation, design systems, tooling, handoff artifacts. The best design work doesn't end when I stop touching it. It scales without me.

05

Silent failure is never acceptable

When a system fails without telling you, it's a trust problem before it's a bug. Every state needs a visible signal. Every error needs a path back.

06

Own the whole problem

PM work. Copy. Research. Technical documentation. The title on my badge doesn't limit the scope of the problem I'm trying to solve.

What drives me

The other half of who I am.

Be water. Go up.

Mountaineer and Shiva devotee. Bruce Lee said be water — I add: be water that finds its way uphill. The mountains aren't a hobby, they're a metaphor. When the path is unclear, you go up anyway. That applies to design, to life, to everything worth doing.

📖

Never stop being curious.

Jack Ma wrote Never Grow Up. I agree. The day you stop being curious is the day you stop designing well. I swim, do martial arts, practice theatre, play guitar, grow plants, and send handwritten postcards — not as hobbies, but as ways of staying alive to the world.

🐺

Project Wolverine — discipline as design.

Since May 2026 I'm on a 6-month physical transformation. ACL tears, flat feet, a fractured thumb — the constraints make the solution more interesting. Nothing breaks the system. Life events bend it, never break it. Adapt and overcome. Same approach, whether it's a redesign or a recovery.

🧡

Good intent. Best logic. Best for business.

That's the philosophy in its entirety. I don't do things to impress. I do them because they're right. The Belayer holds the rope so others can climb safely. I got into design because connecting with people through it felt like a blank cheque of learning. That's still true.

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Senior Product Designer · 8 years · Remote-ready

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